Increasing profit and user experience with patented food dispensing mechanism.
Rollover approached IDC with addressing the reliability and increasing the 'up-time' and food capacity of an existing heated dispenser. The design and engineering team grasped the need to introduce a reliable and intuitive dispensing system.
Innovating and iterating before arriving at a patented carriage stack design aimed at lowering the time needed to interact and refill the dispenser case, maximising the ability to store and sell breakfast muffins, burgers and hotdogs.
The industrial design and usability improvements lead to the integration of an LCD screen, enticing customers through fun visual merchandising and POS customisation.
Ensuring that the core temperature needed to deliver hot food doesn't result in overheating and reduced product lifespan was essential to the technical delivery and re-design of the product. At each stage the team worked to test and ascertain the correct methods for managing the temperature fluctuating between safe temperature ranges adapting to the capacity and environment of the product.
Before progressing through the mechanical and technical challenges the team looked to identify behaviors around the touch points for the product. Taking into account every user to include the vendor, servicing team and consumer.
The design is a simple sheet metal structure that's ideal for mass production and assembly whilst bringing a contemporary look and feel designed at generating consumer engagement. This lead to a design that was hugely profitable through providing additional functionality and innovation to a commercial appliance.
We're blown away by the success of our latest warming dispenser and how IDC chose to approach the challenge of boosting sales and user experience through form and function. Executing our vision and beyond, we're excited to continue our product development partnership with IDC]
Our involvement in the development of the Rollover Heated Dispenser: