
IDC is one of the UK's leading industrial design consultancies, with over 50 years of experience delivering new product development consulting across consumer, medical and industrial sectors.
Our London-based team combines industrial designers, mechanical, electronics and embedded software engineers, rapid prototypers, and project managers, all united by a single goal: bringing commercially successful products to market.
We work with global brands, ambitious startups and innovative SMEs, offering end-to-end product development consulting from initial concept through to manufacture. Our multilingual team supports international projects in Spanish, French, German, Polish and Mandarin, with a dedicated studio in Shanghai making IDC the first British industrial design consultancy in China.

Managing Director
A chartered engineer, with a PhD in Mechanical Engineering, Stephen has wide experience of managing and undertaking technical and non-technical projects and has a thorough understanding of all aspects of design and manufacture. Taking an overview role, he acts as a technical resource and internal reviewer to ensure deliverables are met.

Design Director
An experienced industrial designer with a keen focus on overall design direction, usability and visual brand language - all underpinned by context and effective design research. Nick has a First Class Master's Degree in Product Design and was selected by Develop3D as one of the Top 5 Designers in the UK upon graduation. He has experience leading cutting edge technology start-ups and multinational brands through a wide range of product developments in consumer and medical sectors.

Projects Director
With over twenty-five years' experience managing design projects, Brian has a deep understanding of the product development process and design engineering. Brian has delivered a wide range of ‘turn key’ projects for consumer, business machines and medical products manufactured in Europe, India and China.

As the first British product development consultancy to establish a permanent presence in Shanghai, IDC China offers a truly international team of industrial designers and engineers.
Our mix of Chinese, British and European talent gives clients unmatched insight into both Western and Chinese markets - ideal for brands developing products for global manufacture or the Chinese consumer market.

Managing Director
Holding a MA in International marketing, Fei has been working in the business consulting industry for over thirteen years. With a strong background of consumer and business research, she has lead research projects for both domestic and international known consumer brands.
Fei has also successfully advised western businesses and consumer brands on how to market and become established in China. In the past 8 years, Fei has been working in the design and creative industry, internationally and in China. She leads IDC's talented multi-discipline team in Shanghai, growing IDC’s business in China.


Ready to start your next project? Get in touch or view our services to see how the IDC can help, from research through to prototyping and bringing successful products to market.Work With Our Team


What does IDC do?
IDC (Industrial Design Consultancy) takes products from early concept through to manufacture. Our team of designers, mechanical and electronics engineers, model makers and project managers work collaboratively on every project, which means the aesthetic, the engineering and the commercial logic of a product are considered together from day one
rather than as an after thought. We offer everything from user research and initial concept development through to detailed engineering, prototyping, regulatory support and production guidance, all from studios in London and Shanghai.
What makes IDC different from other design and product development consultancies?
We have a key focus on getting products all the way through development, into production and on the market so our clients can earn money from the products we design. Our longevity and experience plays a big part - we've been operating since 1972 and developed many hundreds of products so we can anticipate and avoid the problems that can derail new product developments., Another key l difference is how we're structured. Because our industrial designers, mechanical engineers and electronics specialists sit together and work as one team, the decisions made in the design studio are always stress-tested against what's actually practical and manufacturable. That integration saves clients from expensive rework later in the process. We're also ISO 13485 certified for medical device development, and our Shanghai studio gives us genuine on-the-ground capability for clients manufacturing in China — not just a regional office in name.
Do you work with startups and individual inventors, or only large companies?
Both. We work with independent inventors, early-stage startups and established SMEs alongside global corporations. The entry point differs - an inventor with a promising idea might need us from day one to shape the concept, build the business case and protect the IP, while a larger business might bring us in for a specific phase where they need external resource or specialist expertise. Whatever your stage, the first conversation is always the same: tell us about your product and your ambitions, and we'll tell you honestly how we can help.
Can IDC manage the full development of a product, or only specific parts?
Either. Some clients come to us with nothing more than a concept and we take it all the way through to a product ready for manufacture. Others join us mid-project - perhaps they've hit an engineering challenge, need a capability they don't have in-house, or want an existing product redesigned for a new market. We're flexible about where we plug in. That said, the earlier you bring us in, the more impact we can have: the decisions made in the first few weeks of a development programme have a disproportionate effect on cost, timeline and the quality of what eventually reaches market.
Do you have experience in my sector?
Across five decades we've delivered projects across consumer electronics, domestic appliances, FMCG, garden and leisure, medical devices, drug delivery systems, surgical equipment, diagnostics, industrial equipment, business machines, safety and security products, laboratory instruments and transport. Rather than a blanket yes, we'd rather point you to our case studies or have a conversation: we can quickly confirm relevant experience and, under NDA, show you work that might not be publicly visible.
How does IDC approach medical device projects differently?
Medical device development has its own distinct demands around documentation, traceability and regulatory compliance that don't apply to general product work. IDC holds ISO 13485:2016 certification, which means our quality management system is built around those requirements from the ground up - not retrofitted at the end. We have deep experience across drug delivery devices, injection pens, orthopaedics, surgical equipment, diagnostics and medical electronics, and we can support regulatory submissions for CE marking under MDR, the US FDA and China's NMPA. If you're developing a medical product, the quality system your design partner has in place matters as much as their design capability.
What happens if my brief changes during the project?
It often does, and that's fine. Product development is iterative by nature: prototypes reveal things that briefs don't, and markets don't stand still. Our phased structure helps to minimise nasty surprises. The EXPLORE phase helps identify all the requirements to avoid costly changes of direction. Changes can be absorbed and recosted at natural review points but by thinking about all the key factors early in the project major changes can generally be avoided. We'll always be transparent about the implications of a scope change (time, cost and any knock-on effects) before we proceed.
Do I need to be near your studio to work with you?
No. We work with clients across the UK and internationally. Meeting in person is always nice but all our projects are run through structured communication, shared documentation and regular milestone reviews whether thats face to face or over Teams or Zoom calls. For clients with manufacturing or operations in China, our Shanghai studio means we have people who can be physically present at factories and production sites, not just on a call.