Six Keys to Successful Product Development (ebook)

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Avoid cost and pain. Deliver results.

  • Developing a new product can be expensive and complex
  • Poorly run projects can overrun on cost and time and may ultimately be aborted leading to huge financial and opportunity cost
  • Castellion and Markham found that around 40% of all new products that are launched end in failure
  • Over 91% of IDCs work is with projects that have successfully launched and gone to market
  • From our experience of hundreds of development projects over 45+ years in multiple sectors and for businesses ranging from FTSE 100 multinationals to cutting edge startups, we’ve picked out six key points for you in this ebook to help steer you towards successful product development projects.

Brands who have chosen to partner with IDC
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IDC led a professional, well coordinated and clear development programme. The completed design achieved our desired goals. The product remains one of the most innovative video laryngoscopes available today and the design won us a Red Dot: Best of the Best Award.

Adrian Waterton  Venner Medical
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