Diverse skills united focus

Diverse skills
united focus

IDC UK Team

As a leading, globally recognised product design company, we know the value of bright, fresh minds in combination with experienced experts.

We have an exceptional team of industrial designers and engineers and insist on a multi-national as well as multi-disciplinary team for both our UK and China offices.

Our team includes designers, mechanical and electronics engineers, model makers and project managers. For all their diversity and complementary skills, our staff share a common desire to solve problems, take on new challenges and, most importantly, to develop successful products for our clients and their customers.

IDC frequently works with organisations across the globe and has multilingual designers to support this. Spoken languages include Spanish, French, German, Polish and Mandarin.

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Stephen Knowles

Stephen Knowles

Managing Director

A chartered engineer, with a PhD in Mechanical Engineering, Stephen has wide experience of managing and undertaking technical and non-technical projects and has a thorough understanding of all aspects of design and manufacture. Taking a overview role, he will act as a technical resource and internal reviewer to ensure deliverables are met.

Brian Gough

Brian Gough

Projects Director

With over twenty five years experience managing design projects, Brian has a deep understanding of the product development process and design engineering. Brian has delivered a wide range of ‘turn key’ projects for consumer, business machines and medical products manufactured in Europe, India and China.

Marc Tanner

Marc Tanner

Director of ID

Taking a broad approach to design, Marc believes that context - trends in technology, lifestyle and culture - an understanding of consumer attitudes and the power of creativity all come together to drive product development. Marc has a wide range of experience in design across a range of industry sectors - Medical, Telecoms, FMCG, Consumer, and Automotive – and has worked in San Francisco, Tokyo and London for multinational clients.

Ryan Fenton

Ryan Fenton

Projects Manager

Currently studying for a PhD at LSBU, Ryan gained his first degree in Industrial Design from Brunel University. Following the successful development of a solar thermal refrigeration system for IDC, Ryan joined the company to work on a range of consumer and industrial projects. With a proven track record in developing innovative products, Ryan brings fresh thinking to the team, backed up with a solid understanding of engineering principles.


IDC China Team

As the first British product development consultancy in Shanghai, we offer a first-class team of multi-national industrial designers and engineers focused on delivering results to clients.

Our team is a mixture of Chinese, British and European staff to create a dynamic team with a broad understanding of Chinese and Western cultures, markets, technologies and business practices

Mike Pratt

Mike Pratt

Technical Director

Michael is the General Manager of IDC China. An MEng graduate from Brunel University, he is also a Design Engineer and Project Manager in the IDC China team and is responsible for ensuring the world-class quality of design and engineering of IDC China. He has experience developing breakthrough technologies, designing new products and devices in industrial and consumer sectors, and he has Red-Dot award-winning products in the medical sector.

Yifei Dai

Yifei Dai

Managing Director

Since graduating with a BSc in Product Design and an MSc in Interaction Design, Richard has spent the last 10 years gaining highly diverse experience and insights in the product development industry. Working in international blue-chip companies and top-calibre design consultancies as lead mechanical engineer, he has ensured high quality consumer, industrial and medical products are delivered from research-level concepts into commercially successful and award-winning products.

James Coleman

James Coleman

Senior Design Engineer

Jaoui graduated from the University of Burgundy, Dijon, France, with two bachelor's degrees in Corporation Management and International Business. She is fluent in Mandarin, English and French. Her years of experience in multinational corporations, brings excellent client communication and project management skills, patience and attention to detail. Jaoui enables the IDC team to maximize effectiveness by managing client communications and offering multilingual support between Chinese clients and global IDC designers and engineers.

Elric Wu

Elric Wu

Design Engineer

Hao has considerable overseas experience from several top US consultancies and an education in both engineering and design - Nanjing University of Science & Technology and Purdue University in the US. Hao has the interdisciplinary skills to create wonderfully resolved solutions to difficult design problems. His focus is human factors and user experience in medical product design, with experience in consumer electronics, housewares and packaging.

Sebastien Frys

Sebastien Frys

Design Engineer

Sebastien has an extensive experience working in China, UK and France, developing sophisticated award winning robotic and interactive systems. With a BSc in Electronics, an MSc in Mechanical Design Engineering, and an MDes in Industrial Innovation, he has the perfect set of skills to solve highly complex interdisciplinary problems to help businesses make a difference through design. His specialisms include mechatronics systems, human machine interaction, and user experiences design.