Designing medical devices has its own level of challenges with stringent regulatory requirements to ensure the safety of patients. However, as IDC China’s Technical Director Mike Pratt reveals, developing products for surgery creates another level of further challenges. In this Q&A, Mike gives his thoughts about the future of surgical product development and the qualities that are needed to be a successful innovator in surgical devices.
The main difference is the lack of access to subject matter. In this case, the patient in surgery. So you might have a great idea that you’ve turned into a prototype, but you can’t just take that prototype and test it on a patient. In surgery you have to infer whether things will work, so it’s crucial to understand the surgical procedure and how the product will be used so you can make your own judgement. Having good access to clinicians for helpful feedback and observing the surgical procedure can really help to simplify this process.
There are other ways to simulate surgery. Anatomical models can be really useful. For example, when IDC developed a video laryngoscope for tracheal intubation during anaesthesia, we couldn’t just test ideas on patients. We used a realistic model of the head to test the laryngoscope so we could look at the shape, how it interacted with the mouth, throat, trachea and even teeth, as well as control and visibility for the anaesthetist. In a similar way, if you were developing a product for feet, you could get a foot model with bones, cartilage, muscles and blood vessels to help you. Although the usefulness can be a bit limited in comparison to actually working on a procedure in surgery, it is a great starting point.
When you’re looking at a specific surgical procedure, you can normally find out a huge amount of information about the surgical process and techniques. Quite quickly you can become an expert on the process and with surgical products, you certainly get the impression that at this particular moment in time in the world, you may be the only team designing a new product that performs this procedure. So you’re probably the team with the best information, because you have the benefit of knowledge about all the products that have gone before, plus all the information gathered in observations from surgery and along with research of the latest technology that you’re applying, this makes you a world expert on the product at that time.
The prototyping stage can sometimes take a very long time as you often need special materials, processed in a particular way to develop a surgical prototype. This means you’ll need to find specialist suppliers who are able to meet these more specific requirements and this can take a lot longer than with conventional products. To test out an idea or do an iteration, it may take a couple of months instead of just a few weeks for products with more standard materials.
Over the last ten years there has been a huge advancement in 3D printing. Ten years ago you couldn’t get 3D printed metal parts in bio-compatible metals such as titanium. Now this is a useful option for speeding up surgical prototypes. Over the next 5-10 years, the speed of making these parts will be much faster and the accuracy will be greatly improved, so there will be an opportunity to rapidly make miniature surgical components as the norm, even for mass production.At the same time CNC machining processes are also improving and can provide high precision. Equally for plastic parts, 3D printing could eliminate the need to invest in tooling for some manufactured parts as the technology evolves. This will undoubtedly speed up development times in the future.
Time and good funding! Access to the markets is also important, so you can test your ideas. To put a product through a clinical trial takes a lot of investment. Be prepared for a long development, rather than a quick process.Medical device manufacturers could be a lot more agile. The regulatory processes of medical device companies has created a risk-averse business culture – the need to document the design process can lead organisations into over-documentation and over-analysis which just slows down progress and organisations forget it can be done quickly. The majority of big companies make small incremental changes in a low-risk way. The most successful companies are both smart and rapid. Very innovative products don’t normally come from a risk-averse manufacturer. It’s a balance; you need to be able to balance risk with innovation.
I try not to see the product like a tool, but more like a beautifully designed, simple product. When designing a product like this, it’s not just about function and effectiveness but about the human usability side. These products should look good, feel good, be simple and most importantly, be a joy to use. It has to be desirable to the surgeon to be a success.
Mike Pratt is the Technical Director of IDC China. An experienced design engineer leading award-winning product developments in the medical industry. With a Degree in Product Design and a thorough understanding of engineering and manufacture, Mike leads our product development team in Shanghai. Contact: firstname.lastname@example.org