Medical devices are increasingly judged by the same standards as consumer products and are expected to fit with people's lifestyles and aspirations. This means that the desirability, positioning and time to market of new products all need to be right.
In order to establish the look and feel of the potential product, the visual direction must be relative to the market position, and the overlap between the consumer and healthcare markets needs to be defined.
Designing, developing and taking to market a medical product in consumer timeframes demands teams to work seamlessly on projects. We can do precisely this at IDC; we have all the skills and facilities necessary under one roof to ensure healthcare projects are delivered on time and to budget, with consistent success.