B & Q
Own Brand Lawnmower
Design quality
adding value
In redesigning an existing lawnmower to give it a contemporary look, IDC was able to actually lower production costs at the same time as improving style and product appeal.
Concept Development
IDC understands that a design can change value perception of a product. That is why we firmly believe that aesthetically pleasing and ergonomic design is key in redesigning a product.
B&Q commissioned IDC to redesign an existing, mid-priced rotary mower and give it a contemporary look. The brief stated that the new design should cost no more to produce than the unit already in existence.
IDC achieved this by working closely with the Chinese manufacturers, coming up with a conceptual design. We developed this new design from sketches through computer modelling, to a full size foam model and surface model data for the toolmaker. By providing good quality design for a lower cost IDC was able to lower production costs and increase value for B&Q.
3D Model
Block Model
The redesigned Lawn Mower reached the stores at the right time, at the right price and has had continued success into the following seasons.
