Work / Case Studies / Consumer / TEK First Vacuum Cleaner
Product Design for Chinese OEM
TEK First
Bagless Vacuum Cleaner
TEK First, a large Chinese OEM engineering products for Hoover and Kenwood, decided they wanted to develop their own commercially competitive vacuum cleaner and sell it into the global market through a leading brand.
The project was approached by researching current European and US products to identify the features and characteristics required in the market and to establish a marketing position that the Bagless Vacuum cleaner could be designed around.
The resulting product has fulfilled TEK Firsts’ requirements by being sold under the European Vax brand.
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