Services / Sustainable Design / Benefits

Sustainable design has the power to change the way we live, work and do business. As product designers, we see it as our role to help lead the way.

‘It is estimated that as much as 75% of the environmental impacts (as well as the costs) that a product throws off throughout its lifetime is determined at the design stage.’ (IDSA, Design: Green 2004, www.designgreen.org)

Sustainable design can provide ways to maximise profits and minimise environment impacts. It offers businesses significant benefits including:

• Increased profits through cost reduction and potentially leading to additional sales
• Improved environmental and social performance
• Compliance with existing and future legislation
• Generation of intellectual property
• Improved brand reputation and trust
• Improved staff retention and motivation