Brand Development

Brands affect all aspects of our lives. It is well known that recognisable brands demand higher prices and enjoy better margins and higher levels of customer loyalty than their competitors. At IDC we understand that building a brand is about much more than logos, packaging and communications campaigns.

Designing for Established Brands

Established brands may have well defined brand guidelines or may simply have a strong product heritage which defines their position in the market. At IDC we understand the importance of remaining consistent with the core brand values without becoming intimidated or overly constrained by the brand legacy. Our approach enables new ideas, creativity and innovation to flourish creating exciting products to support or extend the brand. Our designers have many years experience of working alongside clients’ in-house or agency marketing and communications teams.

Building New Brands

IDC has applied its experience and understanding of products, design and users to develop a process to enable product led companies to define and build their brand. The process starts with understanding the client company, its products, the competition, marketplace and the target users and consumers of the products. Various techniques are used to visualise and express these insights to aid understanding and decision making. We use this analysis to assist the client to define a position or area of the market most suited to their products and capabilities. From there we work to create brand values and guidelines which can then be used as the basis of the product development, marketing and business development strategy.

With the brand and strategy defined, IDC can then support the client in the develop of new products and work alongside agencies and in house communications and media teams to help create a coherent and consistent brand.