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New Helmet Design Speeds Ahead in Safety

With over 80% of fatal motorcycle accidents due to head trauma, rotational head injury is currently seen as the greatest cause of brain damage or death for motorcyclists involved in road accidents.

The new helmet, aptly named SuperSkin®, tackles this directly using a special new technology that mimics nature’s own simple design – skull and skin. Vastly superior in design compared to standard helmets, stringent tests show that the SuperSkin® product design reduces rotational impact by an unprecedented 50% and the subsequent possibility of brain damage by 67.5%*.

Continue reading 15 February 2010

IDC Showcases Award-Winning Medical Products at Arab Health

Amongst several award-winning devices, the product design and development team will be showcasing a significantly lower cost, high quality Automatic Electro Difibrillator (AED) used to train professionals and amateurs how to restart the heart. Newly launched to market by Chinese client XFT Shenzhen Xunfengtong, the AED sits alongside IDC’s previous design for the company, the XFT CPR Assistant. As the first product to couple spoken life-saving instructions with a cleverly sculpted head and neck support for optimum CPR positioning, as well as a friendly price tag, the CPR Assistant is already attracting much attention. The life saving product, used for both training and emergency, is being introduced at Shenzhen airport as well as the Asian Games.

Continue reading 14 January 2010

IDC Designs Low Cost AED Trainer

Extensive market and user research by IDC product designers combined with lean manufacturing techniques to create a much more user friendly, robust and durable XFT AED Trainer with an equally friendly price tag.

The XFT AED Trainer follows the recent launch of the XFT CPR Assistant, the first product to couple spoken life-saving instructions with a cleverly sculpted head and neck support for optimum CPR positioning. Both product designs were completed by IDC, who has recently opened an office in China. Tasked by Chinese company XFT Shenzhen Xunfengtong, IDC has been focusing on developing a family of products for export that meet international standards and competition, with a clear brand identity.

Continue reading 11 December 2009

Give Your Product a Vital Health Check: Prototype

A prototype can mould a design in many more ways than one. Even the simplest of mock-ups can provide crucial feedback on how well the design concept will transfer to reality, enabling changes to be made at a time when it is easy to do so and saving on costly errors in the long term.

Continue reading 17 November 2009

Talking CPR Assistant Designed to Help Save Lives

The CPR Assistant's new design provides optimum positioning for CPR, and will be a first for the medical market in both Europe and China.

The unique product design was created for Chinese company XFT Shenzhen Xunfengtong and is attracting much attention. Already, the life saving product is being introduced at Shenzhen airport as well as the Asian Games.

The 'CPR Assistant' has two main functions: training and emergency; it can be used during training to teach the principles of CPR and in an emergency even by people with little life saving knowledge. The product talks its recipient through the CPR procedure on a step-by-step basis, moving at an appropriate speed to establish the correct rhythm. Visually, the stages of CPR are also clear as the clean design illuminates a button at each of the six steps.

Continue reading 14 September 2009

IDC Announces Chinese Website and Shanghai Presence

IDC is expanding its presence in China following repeated success with new product developments and a burgeoning client list. This month sees both the launch of a Chinese website www.idc.cn.com and the opening of a business development department in Shanghai.

In 2008, the product development agency opened an office in Hong Kong after establishing firm local knowledge and extensive work experience in Asia over the last 30 years. Having also been hand-selected by the Department of UK Trade and Industry (UKTI) to join a 12-strong team of leading British design consultancies to capitalise on a £3bn emerging market, IDC has established a solid reputation among Chinese companies in need of an international product design team.

Continue reading 14 September 2009

Popular Webcast Marking WIDD Made Available to All

Despite global events staged by numerous countries, IDC was the only UK industrial design agency to mark the significant day and its webcast was viewed by hundreds of followers of the WIDD events programme across the world.

The webcast entitled Industrial Design – Global Markets, Local Solutions looks at the globalisation of product design and the essential role a designer can play. Stephen Knowles, managing director of IDC and Marc Tanner IDC Head of Industrial Design, explore the importance of understanding cultural and commercial subtleties in international markets and how the designer’s insights can contribute in a meaningful, sustainable and commercially successful way to a product’s development.

Continue reading 4 August 2009

Webcast Marks World Industrial Design Day

Industrial Design - Global markets, local solutions

This major day has been introduced by the International Council of Societies of Industrial Design (Icsid), ‘in order to raise awareness about the benefits of industrial design in improving our quality of life.’ IDC’s webcast will mark it by discussing the globalisation of product design, understanding the cultural and commercial subtleties of international markets and how the designer’s insights can contribute in a meaningful, sustainable, and commercially successful way.

Continue reading 19 June 2009

IDC Outlines Merits of Plastics in Design at PMD

IDC projects director, Brian Gough, delivered a key presentation at this year’s Plastics in Medical Devices (Brussels, May 2009), suggesting that the design opportunities offered by plastics are almost infinite - providing you ask the right questions from the outset.

The presentation highlighted a range of factors affecting plastics choice in design when developing a world class medical device. Addressing the essential issues of device application and risk classification, as well as regulation, testing and compliance, Gough drew on several award-winning medical products designed by IDC to illustrate how to tackle the central points in the process.

Continue reading 19 June 2009

Free iPod with your SLA parts order until the end of June

For the month of June, IDC Models is offering a free iPod shuffle for all customers placing an order for SLA parts of £300 or more. With every order worth £500 or more, customers will receive a iPod nano.

Continue reading 28 May 2009

 

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