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Talking CPR Assistant Designed to Help Save Lives

The CPR Assistant's new design provides optimum positioning for CPR, and will be a first for the medical market in both Europe and China.

The unique product design was created for Chinese company XFT Shenzhen Xunfengtong and is attracting much attention. Already, the life saving product is being introduced at Shenzhen airport as well as the Asian Games.

The 'CPR Assistant' has two main functions: training and emergency; it can be used during training to teach the principles of CPR and in an emergency even by people with little life saving knowledge. The product talks its recipient through the CPR procedure on a step-by-step basis, moving at an appropriate speed to establish the correct rhythm. Visually, the stages of CPR are also clear as the clean design illuminates a button at each of the six steps.

Continue reading 14 September 2009

IDC Announces Chinese Website and Shanghai Presence

IDC is expanding its presence in China following repeated success with new product developments and a burgeoning client list. This month sees both the launch of a Chinese website www.idc.cn.com and the opening of a business development department in Shanghai.

In 2008, the product development agency opened an office in Hong Kong after establishing firm local knowledge and extensive work experience in Asia over the last 30 years. Having also been hand-selected by the Department of UK Trade and Industry (UKTI) to join a 12-strong team of leading British design consultancies to capitalise on a £3bn emerging market, IDC has established a solid reputation among Chinese companies in need of an international product design team.

Continue reading 14 September 2009

Popular Webcast Marking WIDD Made Available to All

Despite global events staged by numerous countries, IDC was the only UK industrial design agency to mark the significant day and its webcast was viewed by hundreds of followers of the WIDD events programme across the world.

The webcast entitled Industrial Design – Global Markets, Local Solutions looks at the globalisation of product design and the essential role a designer can play. Stephen Knowles, managing director of IDC and Marc Tanner IDC Head of Industrial Design, explore the importance of understanding cultural and commercial subtleties in international markets and how the designer’s insights can contribute in a meaningful, sustainable and commercially successful way to a product’s development.

The webcast is the first in a forthcoming series of video downloads available from the product development agency’s website www.idc.uk.com, which will discuss various hot topics in industrial design today.

To view the webcast created by IDC’s product design team, please visit http://www.idc.uk.com/webcasts/. WIDD is a major day in the world design calendar introduced by the International Council of Societies of Industrial Design (ICSID), ‘in order to raise awareness about the benefits of industrial design in improving our quality of life.’ The day brings designers together to acknowledge the merits of the profession, and aims to foster a public understanding of industrial design and all that it encompasses.

4 August 2009

Webcast Marks World Industrial Design Day

Industrial Design - Global markets, local solutions

This major day has been introduced by the International Council of Societies of Industrial Design (Icsid), ‘in order to raise awareness about the benefits of industrial design in improving our quality of life.’ IDC’s webcast will mark it by discussing the globalisation of product design, understanding the cultural and commercial subtleties of international markets and how the designer’s insights can contribute in a meaningful, sustainable, and commercially successful way.

Continue reading 19 June 2009

IDC Outlines Merits of Plastics in Design at PMD

IDC projects director, Brian Gough, delivered a key presentation at this year’s Plastics in Medical Devices (Brussels, May 2009), suggesting that the design opportunities offered by plastics are almost infinite - providing you ask the right questions from the outset.

The presentation highlighted a range of factors affecting plastics choice in design when developing a world class medical device. Addressing the essential issues of device application and risk classification, as well as regulation, testing and compliance, Gough drew on several award-winning medical products designed by IDC to illustrate how to tackle the central points in the process.

Continue reading 19 June 2009

Free iPod with your SLA parts order until the end of June

For the month of June, IDC Models is offering a free iPod shuffle for all customers placing an order for SLA parts of £300 or more. With every order worth £500 or more, customers will receive a iPod nano.

Please feel free to try the Instant SLA Quote system without any obligation. The online Instant SLA Quote provides a quick and easy-to-use way to obtain a no obligation quotation. Simply insert the dimensions of your part(s) including the part volume and quantity, fill in your contact details and submit the form, you will then receive and instant quotation via email. If you wish to proceed, simply email or fax back a purchase order and we can start the job immediately.

This offer is only on during June, and qualifying order values exclude VAT.

For further information about the service or IDC Models’ other rapid prototyping and model making services please call on 01753 547610 or visit our website www.idcmodels.com

28 May 2009

IDC Honoured for Green Designs

Industrial Design Consultancy Ltd. (IDC) was awarded two Honorable Mentions at the Green Dot Awards for sustainable product designs that hold great benefits for consumers and manufacturers alike.

One such product design singled out for its eco-friendly credentials was the SolarStore. Costing under £100, the SolarStore is an inflatable solar collector that harnesses the sun’s natural energy to warm domestic water, heating up to three full tanks per day at temperatures close to 80°C.

A product development team including designing, engineering and rapid prototyping created the green design in-house at IDC. The product saves nearly 0.2 tonnes of CO2 emissions each year. Compared to conventional solar hot water systems costing roughly £2000-3000 with payback over 10-20 years, the SolarStore has attracted much attention as it pays for itself within a six month period. There are also plans to use the product design in developing countries where electricity supplies can be erratic.

Continue reading 17 May 2009

IDC Designs Key to Safer Prison Cells for Less

With prisoner suicide and violence a very real problem for the prison service, high-risk prisoners are housed in special cells which are safer for the occupants. Currently, these cells are custom built. But with customisation comes prohibitively high costs. IDC was tasked with finding a solution to this problem by developing a range of furniture that would effectively redesign prison cells for a safer environment without the extreme cost.

Stephen Knowles, managing director of IDC, explains, “Developing furniture for a safer cell has been a great challenge, not just in terms of design but also engineering, prototyping and from a project management point of view. IDC integrated all these activities to achieve a major redesign of HMPS cells for around half the usual costs.”

Continue reading 2 March 2009

IDC Wins Global Awards for Life-Improving Product

IDC was delighted to receive an AsiaStar and WorldStar award for its role in designing and engineering a self-injector insulin pen that looks set to improve the lives of many diabetes sufferers.

Developed for Indian healthcare giant, Wockhardt, the insulin pen is a first in both design and functionality for the Indian market. Disposable, reusable and affordable, the pen is expected to dramatically advance diabetes treatment in India by offering a portable, quick and easy insulin dosage system for people on the move.

Continue reading 2 March 2009

UK Customers Benefit as IDC Hong Kong Opens

Industrial Design Consultancy Ltd. (IDC) has recently consolidated its international strengths by opening an office in Hong Kong.

With new clients already on its books, Chinese businesses are welcoming the company’s proven product design and innovation skills to make their own products world class. But in these testing times, UK customers designing and developing high quality products in China can also take advantage to stay one step ahead of the game by accessing valuable local support and knowledge through IDC.

IDC has a long history of working internationally with UK clients, from sourcing materials and manufacturers, to project managing the complete development of a product from design to manufacture. The Hong Kong office will provide a permanent presence in China, increasing the company’s local knowledge and access to all-important networks which aid in the process of design and manufacture.

Continue reading 12 January 2009