IDC client gets onto the Big Idea Show
October 2006With the assistance of IDC, client Jason Rowles presented his Keyfreeze product on the Big Idea programme, which will be broadcasted on Sunday 29th October 2006 at 9pm on Sky One. His product is an innovative way to stop drink driving, by locking the drivers car key into a pocket sized case. To remove the key, the case needs to be placed into a freezer for a few hours to activate the release system.
IDC undertook the design and engineering development to take the Keyfreeze concept from the marketing boards into production.
The filming of the programme and judging took place early in October 2006, where he came third in his category. He still has a chance to go through the finals.
From the success of his idea, Dragons Den has approached Jason and he is now booked to present Keyfreeze to the panel in early November 2006.
14 October 2006
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