About / News / Consumer

IDC client gets onto the Big Idea Show

October 2006
With the assistance of IDC, client Jason Rowles presented his Keyfreeze product on the Big Idea programme, which will be broadcasted on Sunday 29th October 2006 at 9pm on Sky One. His product is an innovative way to stop drink driving, by locking the drivers car key into a pocket sized case. To remove the key, the case needs to be placed into a freezer for a few hours to activate the release system.

Continue reading 14 October 2006

Innovative ‘mother and baby’ design

Daily Express 14 September 2005
"HIGH demand is expected for a new British-made cot that for the first time allows mother and baby to sleep safely within touching distance alongside each other. The BedNest is the handiwork of grandmother Cilla Labouchere, who was spurred into designing the cot after research from the childhood charity Right From The Start suggested aggression in later life could be reduced by infants having immediate contact with their mothers during the night.

Continue reading 14 September 2005